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Optoelectronics/Displays??

Matsushita tops PDP market, rolls out new large display

Posted: 14 Sep 2004 ?? ?Print Version ?Bookmark and Share

Keywords:matsushita electric? pdp? glass substrates? display?

Matsushita Electric will begin marketing a 65-inch plasma display, said to be the largest available in consumer market, beginning in October here and in the United States. The company is aiming to solidify its top position in the consumer PDP market both in volume and size.

Matsushita launched operations at its Ibaraki Fab 2 in Osaka in April. The fab has provided the base of Matsushita's aggressive PDP strategy of larger panels and higher volume.

Fab2 added a capacity of 40,000 42-inch panels a month and will add another 40,000 units next spring, bringing total annual capacity 1.5 million units. Glass substrates used at the Fab 2 can be cut up into three 42-inch panels. Existing fabs produce up to 50-inch panels; Fab 2 will enable Matsushita to offer larger panels up to about 70-inch.

Matsushita became the top PDP supplier in the second quarter, according to DisplaySearch. The researchers said in a quarterly report that "Matsushita overtook Samsung SDI to become No. 1 for the first time with a 23.1 percent to 22.5 percent advantage. It benefited from the simultaneous ramping of two PDP lines, one in Ibaraki [Ibaraki Fab 2], Japan and the other in Shanghai, China, resulting in the fastest supply growth of any supplier. It also benefited from strong internal demand and strong demand from a few select external brands."

Matsushita projects that global PDP demand will grow to five million in 2005, seven million in 2006 and 10 million around 2007 or 2008. It announced plans its Fab 3 plan in May.

- Yoshiko Hara

EE Times





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