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Ceva, SRS jointly market WOW XT on DSP cores

Posted: 10 Dec 2004 ?? ?Print Version ?Bookmark and Share

Keywords:ceva? srs labs? wow xt? ceva-teak dsp?

Ceva has signed a new strategic collaboration agreement with SRS Labs Inc. to market and deliver SRS audio and voice technologies to Ceva's DSP licensees. The companies have just released SRS WOW XT on the Ceva-Teak DSP core as the first technology available under the agreement.

The Ceva -Teak DSP core is licensed from Ceva by global semiconductor companies who then make solutions that enable product manufacturers to produce mobile phones and other multimedia-enabled products. The release of SRS Labs' flagship WOW XT audio enhancement for mobile phones and wireless devices is just the first of several highly anticipated implementations that this relationship will facilitate.

"The need for DSP-based audio solutions is rapidly growing as seen in the popularity of our branded audio and voice solutions," said Joanna Skrdlant, director of strategic IC platform development at SRS Labs. "CEVA licensees may now quickly and easily integrate SRS Labs' advanced audio features for product differentiation while leveraging the globally recognized SRS logo and high quality audio standard it represents. Thanks to CEVA's efficient development tools and the excellent CEVA DSP performance, WOW XT is already ported and ready for license from SRS Labs for the CEVA-Teak DSP core," Skrdlant added.





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