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Optoelectronics/Displays??

TV displays will embrace full HD, says Samsung exec

Posted: 23 Oct 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Samsung Electronics?

Samsung Electronics LCD Business executive vice president Souk Jun Hyung told a large audience at the Flat Panel Display International that the LCD industry's large screen TV segment is expanding at an explosive rate where full high definition (HD) is becoming an essential element of performance.

Delivering a presentation titled "Samsung's Business and Technology Strategy for Continuous Growth," Souk said the greatest effects of future TV development will be felt in the area of full-HD content as well as with the media and players capable of delivering such content.

As the industry continues to experience intense competition, he said that industry leadership will require a commitment to advanced devices that can reproduce their visual contents in full high definition, or two million pixels.

"Large screen TV functions keep improving and the highly competitive marketplace will be focused on making larger panels with higher resolution. The winning device in today's fierce competition will be the one that can best display full HD content. The main TVs in many homes in 2-3 years will be 50-inch-class and full HD is a must for them," Souk said.

Souk added that future display designs will cover an extremely broad spectrum of applications. "They will come in virtually any size for use at anytime, and anywhere. The entire industry should strive to pull together in setting more standards and in identifying possible areas of common technological interest that can meet new demands and accelerate new markets."

Souk underscored Samsung's strong commitment to the LCD business and pointed to the delicate but essential 'balance between profit and continual growth' as the linchpin of Samsung's LCD business strategy. He also provided a progress report on the new 8th-generation LCD production line that Samsung is building, saying that construction is proceeding on schedule.

The new 8G line, he said, will be capable of creating eight 46-inch panels or six 52-inch panels from a single glass substrate measuring 2,200-by-2,500mm. The line will be able to process 50,000 glass substrates a month, or the equivalent of 3.6 million 52-inch panels annually. Production startup is slated for October of 2007.




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