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Panasonic to set up car electronics biz in Thailand

Posted: 29 Nov 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Matsushita Electric Industrial? automotive electronics? cars? car? car electronics?

To cover the fast-growing market of automobile electronics market in Asia, Panasonic Automotive Systems Co. (PAS) will establish Panasonic Automotive Systems Asia Pacific (Thailand) Co. Ltd (PASAP) on Dec. 1.

Apart from handling sales and service of FA products in Thailand, the new company will also cover the markets of India, Indonesia, Malaysia, the Philippines and Vietnam. With the establishment of a new technology development department, PASAP will also formulate a product development system aimed at meeting the needs of customers in Thailand.

Thailand has become the fourth largest exporting country in Asia for completed vehicles and components following Japan, Korea and China. In the first half of this year, the automobile-related export value in Thailand reached $4.3 billion and is predicted to reach $8.6 billion by year-end.

"The establishment of the new company as a hub for development, manufacture and sales in Asia will lead to stronger cooperation among the PAS companies, realize global business opportunities and optimize Panasonic's product development and production system," said Toru Nishida, managing director of PASAP.

PAS has operations all over the worldPanasonic AS America, Panasonic AS Europe GmbH and Panasonic AS China. With the new company also covering the Asian market, PAS aims to complete what will be known as the 'Global Five-Base Supplemental Network', which will reinforce further PAS' road map by enhancing global cooperation among all of its automotive electronics business across the world.




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