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IDC: Mobile apps market to hit $3.5 billion in 2010

Posted: 19 Dec 2006 ?? ?Print Version ?Bookmark and Share

Keywords:IDC? mobile applications? mobile enterprise application?

From $1.2 billion in 2005, the mobile enterprise application market is projected to grow to $3.5 billion in 2010, with CAGR of 23 percent, reported IDC. Spurring this growth is a slew of integrated solutions being demanded by today's mobile employee.

"Vendors and organizations alike must recognize that MEAs are not just about mobilizing a particular application, but rather delivering a set of composite applications based on the mobile workers business processes," said Stephen Drake, program director of IDC's mobile enterprise research. "Recognizing this, the underlying platform infrastructure plays a critical role in the delivery of such MEAs. Vendors must continue to enhance their platform or otherwise look to support other existing platforms. Organizations should seek out suppliers that offer a robust underlying infrastructure to support the applications and provide enterprise-grade scalability for future expansion."

Mary Wardley, VP of CRM applications research at IDC added, "The worldwide growth of cellular networks, the proliferation of handheld devices and a general level of 'connection' in individuals' personal lives are quickly finding their way into the enterprise. The current trend in enterprise applications is to 'mobilize' the application by giving employees access to salient portions of the application's content while working in an 'always available' mode with various levels of connectivity."

Research firm IDC also cited several factors impacting the emerging market in its report, Worldwide Mobile Enterprise Applications 2006-2010 Forecast and Analysis.

Varying requirements for application functionality and data based on employee role and time criticality can drive the market, according to IDC. Likewise, the ability for carriers, device manufacturers, ISVs and systems integrators to provide packaged solutions to end-user organizations is cited as crucial alongside the sophistication of organizations as it relates to mobility. IDC also cited horizontal deployments across organizations can drive collaborative, customer relationship management applications and can drive the segment's growth.




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