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Asian markets hold promise for integrated telematics

Posted: 30 Oct 2007 ?? ?Print Version ?Bookmark and Share

Keywords:integrated telematics? Asian market? vehicle tracking service?

Present consumer vehicle tracking services offer emergency, roadside assistance, monitoring and anti-theft services that are focused on the safety and security of the vehicle and the owner. While buyers in regional Asian markets show distinct preferences in the kinds of devices and service they adopt, a new study from ABI Research suggests that integration of several functions will provide the best penetration as these markets evolve towards 2012.

"In 2007, China's consumer vehicle tracking market value is expected to be worth more than $86 million and tracking units will take 94 percent market share in this region," says research analyst Wang Tao. "Japan's hardware shipments will total 650,000 in 2007, exceeding $2 billion."

GPS/GSM-based navigation systems are the major consumer vehicle tracking products with network based services in the China market. In Japan, however, due to the high penetration rate of navigation systems that also can receive real-time information and advanced telematics services, integrated telematics devices are the first choice for most users. In South Korea, with the development of location-based services, and handheld devices' low prices, most consumers will choose handheld devices as tracking units despite their limited anti-theft value.

Telematics services in Japan and Taiwan used to focus on navigation, infotainment and real-time information. Emergency services and roadside assistance turn out to be the services most demanded in both markets.

For most vendors or service providers in Asia, privacy protection is one of the barriers to success in this market. Telematics service providers, particularly in Japan, have to face the challenge of safety and security as perceived by the consumer.

With the development of the telematics industry, integrated telematics devices will become the most popular choice for Asian consumers. "To attract Asian consumers there should be more added-value functions and services in addition to tracking services," advised Wang.




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