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'A difficult fight,' Sony CEO says of DVD battle

Posted: 13 Nov 2007 ?? ?Print Version ?Bookmark and Share

Keywords:Blu-ray? HD DVD? Sony?

Sony Corp. head Howard Stringer admits that the high-definition DVD battle is a "difficult fight" with the company-backed Blu-ray in a stalemate with its rival HD DVD, heralded by Toshiba Corp. and Microsoft Corp.

"We were trying to win on the merits, which we were doing for a while, until Paramount changed sides," the Associated Press quoted Stringer, who was speaking last week the 92nd Street Y cultural center in Manhattan, New York in the United States.

In August, Hollywood studio bigwigs Paramount Pictures and Dreamworks Animation SKG Inc. opted to offer its next-generation DVDs in HD DVD format, a significant blow to the Blu-ray camp.

Singer nevertheless, downplayed the importance of the battle.

"It doesn't mean as much as all that," he said, emphasizing that it is mostly a matter of prestige whose format wins out in the end.




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