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Microsoft buys U.K. online map service provider

Posted: 14 Dec 2007 ?? ?Print Version ?Bookmark and Share

Keywords:online mapping service? software? acquisition?

Microsoft Corp. has acquired Multimap, a U.K.-based online mapping services provider. The acquisition gives the software giant a new location and mapping technology to complement existing offerings such as Virtual Earth, Live Search, Windows Live services, MSN and the aQuantive advertising platform, with future integration potential for a range of other Microsoft products and platforms. Terms of the deal were not disclosed.

"This acquisition will play a significant role in the future growth of our search business and presents a huge opportunity to expand our platform business beyond the U.K. and globally," said Sharon Baylay, general manager of the online services group at Microsoft.

"Partnering with Microsoft gives us a world of new opportunities to build our mapping services into new technologies and applications," said Jeff Kelisky, CEO of Multimap. "As one of the world's foremost technology brands, Microsoft is in a position to bring even more value to the Multimap service and give people everywhere new, exciting and fun ways to get from point A to point B."

Multimap will operate as a wholly owned subsidiary of Microsoft, as part of the Virtual Earth and Search teams in the online services group. The acquisition is the latest in a series of moves as Microsoft seeks to expand its online services to deliver software, services, and premium content and applications to consumers and businesses.




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