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Getting ready for media convergence

Posted: 02 Jan 2008 ?? ?Print Version ?Bookmark and Share

Keywords:multimedia convergence trends? mobile phone 2008 trends? fabless company strategy?

Lee: If the advanced mobile multimedia technologies converge with home appliances, MMP will lead the media convergence trends.

Lee Sung-Min, MtekVision Co. Ltd's CEO, remarked that fabless companies will be facing the challenge of media convergence in different sectors. As multimedia chips are increasingly being used in communications, imaging, entertainment, security and computing beyond mobile, fabless companies should prepare themselves to create complex terminals that will address the convergence trend.

A multimedia SoC company and considered as one of Korea's largest fabless companies, MtekVision invests largely on R&D; 70 percent of its human resources are involved in R&D, and 10 percent of total sales revenue are allocated to R&D projects. Getting ready for media convergence, the company has developed a camera control processor to control a camera phone's image functionality; camera signal processor to enhance a phone's camera functions to match that of digicam's; and mobile multimedia platform (MMP) to support camera phones with advanced multimedia functions such as digital multimedia broadcasting and videophone. By combining these image technologies, the company's strategy is moving forward as it adapts to the changing conditions in the marketplace.

As 3G markets rapidly grow, MMP plays an important role as a dedicated multimedia processor enabling multimedia services such as video on demand, music on demand, mobile TV, videophone and 3D gaming in cellphones. The company is focussing on MMP because it expects the product to be applied to high-end products. "With MMP, feature-rich phones such as camcorder phones, smart phones, mobile TV phones and video phones will be available in the future," said Lee. "If the advanced mobile multimedia technologies converge with home appliances, MMP will lead the media convergence trends."

MtekVision is developing its next-generation product family for the robotics industry called machine vision platform (MVP). The company is also planning to develop MMP for optimizing MVP, and use it as a core processor and key platform for its Robot Eye technology.




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