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AMD delays launch of latest Phenom processors

Posted: 17 Jan 2008 ?? ?Print Version ?Bookmark and Share

Keywords:Phenom processor? quad-core? desktop?

Advanced Micro Devices Inc. has changed the release dates for its latest Phenom desktop processors to better serve the highest-volume segment of the market.

Rather than ship the 2.4GHz 9700 and the 2.6GHz 9900 this quarter, the quad-core processors are expected to be released in Q2. Both chips are aimed at computer enthusiasts, who account for about 5 percent of the market.

In Q1, AMD plans to ship the 65W 9000e processor, listed as an energy-efficient quad-core product, and the company's first tri-core chip, called the 8000. Clock speeds and pricing were not disclosed.

Both products are aimed at mainstream customers, who account for about 60 percent of the chip market, an AMD spokesman said. The remainder of the market is served by low-end products that trade power for lower prices.

The changes were not because of any problems with manufacturing, the spokesman said. Release of the 9000e was pushed up from the Q2 schedule because it had the most customer demand. The tri-core Phenom had always been scheduled for a Q1 release.

"This is not a manufacturing issue. It's an issue of prioritizing on customer feedback," he said. While the enthusiast market is "immensely important," AMD made the decision this time to serve mainstream customers first.

AMD also made the unusual move of sending an e-mail to reporters to "clarify" the reason for the changes, following reports of delays in Phenom shipments.

AMD started shipping its mainstream AMD Phenom quad-core processors, the 9500 and 9600, in mid-November. The company claims to have shipped "hundreds of thousands" of the chips in Q4 2007.

- Antone Gonsalves
InformationWeek




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