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Report: HD DVD concedes to Blu-ray, ends hi-def battle

Posted: 19 Feb 2008 ?? ?Print Version ?Bookmark and Share

Keywords:HD-DVD? high-definition format? Blu-ray?

Suffering continued losses in its high-definition DVD battle with Blu-ray, Toshiba might reportedly withdraw its HD DVD video format, according to an Associated Press report.

The report cited the Kyodo News Agency as saying that unidentified individuals from the industry revealed that Toshiba Corp. is reviewing its operations, with the timing of the withdrawal to be decided later, depending on U.S. demand for its HD DVD products and other factors.

Sony-backed Blu-ray discs have recently been gaining market share, while Toshiba has been forced to slash prices to sell its HD DVD machines. Toshiba's pullout will indicate the almost certain defeat of HD DVD to Blu-ray.

Wal-Mart Stores Inc. announced Feb. 15 it will sell only Blu-ray DVDs and hardware and no longer carry HD DVD offerings. The announcement came five days after Netflix Inc. said it will stop offering rentals in HD DVD. Other U.S. retailers also made similar decisions, including Target Corp. and Blockbuster Inc.

Warner Bros. Entertainment decided last month to offer movie discs only in the Blu-ray format, becoming the latest studio to reject HD DVD. Before that announcement, Warner Bros. had been the remaining Hollywood studio releasing films in both HD formats.




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