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Dolby's HD audio technologies penetrate China

Posted: 02 Apr 2009 ?? ?Print Version ?Bookmark and Share

Keywords:audio HD? audio technology? Chian HD?

Dolby Laboratories Inc. is enabling and supporting consumer electronics makers in China to develop Blu-ray Disc products. Three digital entertainment companies in ChinaTCL Technoly Electronics (Huizhou) Co. Ltd (TCL), MIT Technology Co. Ltd (MIT Technology) and Lite-On IT Corp. (Lite-On IT)have agreed to license Dolby TrueHD, a lossless compression technology, and Dolby Digital Plus, which delivers up to 7.1 channels of surround sound for future Blu-ray Disc products.

Studios and content creators have embraced Dolby TrueHD and Dolby Digital Plus to enhance the experience delivered from Blu-ray Discs. Nearly 70 home audio systems and 50 Blu-ray Disc players from 30 companies around the world use Dolby TrueHD, Dolby Digital Plus or both.

"China is, strategically, a very important market for Dolby, and we are pleased to be working closely with key customers like TCL, MIT Technology, and Lite-On IT," said Mahesh Sundaram, VP of Asia Pacific at Dolby Laboratories.

"We are very excited to be one of the first companies in China to partner with Dolby and license Dolby's flagship technologies in Blu-ray Disc production," said Song Yonghong, standing deputy general manager of TCL.

In addition to partnering with China manufacturers, Dolby is also working to raise the awareness of HD sound among consumers and working closely with content providers and distributors to support the development of the HD industry in China.





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