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Survey: Mobile phone users want Wi-Fi

Posted: 09 Apr 2009 ?? ?Print Version ?Bookmark and Share

Keywords:Wi-Fi? phone mobile? survey ABI Research?

Now that millions of people have experienced what Wi-Fi brings to mobile phones, they overwhelmingly report that Wi-Fi has become a required feature on those devices. A survey conducted by ABI Research found that 77 percent of users of Wi-Fi-enabled mobile phones are completely or very satisfied with their devicea higher rate of satisfaction than that reported by users of mobile phones without Wi-Fi; 74 percent of people who have Wi-Fi on their mobile phone use the feature, and 77 percent say they will seek Wi-Fi in their next phone as well.

"Consumers and business people alike are attracted to Wi-Fi-enabled phones because they deliver a great multimedia experienceand this has re-set user expectations for handset features," said Edgar Figueroa, executive director of the Wi-Fi Alliance. "The wide variety of exciting Wi-Fi-enabled smart phones on the market today is a testament to how useful Wi-Fi is in propelling handsets from phones to true multimedia devices."

Wi-Fi's advanced performance and wide availability in homes, schools, enterprises and hotspots are key drivers of global user affinity for the technology. As a complement to cellular technologies offered by carriers, Wi-Fi enhances the user experience for countless applications including Web surfing, games, sharing photos, and downloading music and video. Wi-Fi helps carriers manage valuable licensed spectrum, entice new subscribers and reduce turnoverall of which are more important than ever in the current economic environment.

"Given the very high satisfaction rates reported by users of Wi-Fi-enabled handsets, it is clear that Wi-Fi offers a competitive advantage for both manufacturers and carriers," said Michael Morgan, industry analyst at ABI Research. "A growing number of carriers worldwide have included Wi-Fi phones in their offering, and all of the major handset makers now include the technology in their flagship products."

ABI predicts that the number of Wi-Fi enabled mobile phone shipments per year will reach 141 million in 2009 and 520 million by 2014.

Here are other notable statistics from the ABI study:

? 44 percent of smart phones currently have Wi-Fi90 percent by 2014.
? 59 percent of Wi-Fi phone users have owned their phones for less than a year.
? 56 percent use their Wi-Fi-enabled mobile phones for both business and personal use.

ABI conducted its survey in February 2009 and included more than 1,000 U.S. mobile phone users between the ages of 18 and 59. Sample error was 3.08 percent.





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