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Optoelectronics/Displays??

OLED lighting to level off at $9.7B in 2016

Posted: 02 Dec 2009 ?? ?Print Version ?Bookmark and Share

Keywords:OLED? LCD? solid-state lighting?

The OLED lighting market will demonstrate exponential growth for the first few years of its product cycle, according to market analyst NanoMarkets LC. This will be followed by a period of fast growth driven by environmental regulations, before leveling off and reaching about $9.7 billion in 2016.

Just a few years ago, OLED lighting was considered a tag-along to the OLED display industry, and thus relied on the investment and R&D aimed at producing OLED displays. As NanoMarkets discusses in its 2009 report An opportunity analysis for OLED lighting: 2009-2016, things have changed. The analyst now sees OLED lighting as a separate industry, one with its own rules and opportunities. Driving this shift is the fact that the opportunities for OLED displays have not proved as great as OLED advocates had once hoped, and lighting seems to present opportunities that are both simpler technically than displays and where the entrenched technologies (light bulbs, fluorescent tubes) sometimes seem easier to push aside than the entrenched technology in displays, LCD.

The anticipated entry market for OLED lighting has also changed. Previously, many believed that OLED lighting would make its debut in novelty products; today, NanoMarkets sees OLED lighting entering into more sophisticated marketsbacklighting and general illumination.

NanoMarkets divides the backlighting sector into two markets: the low-end and the high-end. The low-end market is really the replacement of EL products, as well as backlighting LCDs that don't currently use backlighting, but could benefit if the price was right, such as kitchen appliances. The high-end market includes backlighting for laptops, PDAs and cellphones. For OLEDs to infiltrate these applications, they will need improved brightness. According to NanoMarkets this will be done and the brighter OLEDs should be available within the next few years.


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