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Differentiate your mobile device's UI

Posted: 02 Dec 2009 ?? ?Print Version ?Bookmark and Share

Keywords:mobile device user interface? UI consumer electronics? differentiate UI?

In a competitive mobile phone market, handset makers and network operators constantly struggle to find additional competitive edge and differentiating elements to persuade consumers to select their brand instead of a competitor's. Of course, many factors influence the end customer purchase decision. It can be price, features, brand name, perceived ease-of-use and robustness, marketing exposure, ratings and recommendations, industrial design of the physical device etc. Needless to say, a vital part of a device's success is also related to the user interface (UI), which will directly influence the purchase decisions and satisfaction during use, and indirectly influence pricing and media exposure in, for instance, network operator campaigns.

This article covers key components and approaches when building successful mobile device UIs, today and in the years ahead. Even though the focus is mainly mobile phones, most of the underlying mechanisms remain the same for any embedded system with a display and GUI (i.e. automotive, consumer electronics etc.), although at different maturity levels.

View the PDF document for more information.





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