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Setting the stage for 3D TV

Posted: 21 Jan 2010 ?? ?Print Version ?Bookmark and Share

Keywords:3D TV? flat-panel TV? consumer electronics? display market?

3D art, science
Studio and broadcasters have their own artistic challenges with stereo 3D.

"When you open your eyes in the morning you see in 3D, but in our world cuts, dissolves and close ups don't exist so we need a language to handle them," said Hays, noting directors including Steven Spielberg and Peter Jackson are learning stereo 3D techniques.

"Sony started this center I work at so they could work out how to use those tools," Hays said. "There are not a lot of knowledgeable people out there in stereo 3D, and we want to change that soon," he added.

Habib Zargarpour, a senior art director at Electronic Arts, said he is working on a stereo 3D version of the Need for Speed game. Chipmaker Nvidia showed at a Siggraph conference three years ago an automatically converted version of the game but it exposed sometimes embarrassing flaws in its 3D logic, he said.

"We do a lot of cheats, and all of a sudden there we were caught with our pants down," he said.

Ted Kenney, a stereographer at 3ality said stereo 3D content needs to be produced in a much more simple fashion that today's sports shows.

"There are 27 cameras for a routine NFL game to create energy, but 3D lets the energy happen in a frame, so I think we need to slow down the cuts," Kenney said. "Living with one 3D camera for 60 seconds you get more information out of it, so I've talked about shooting a game from one seat for an entire quarter," he said.

"There are just too many graphics and too many shots used on Fox and ESPN," he added.

"There is a whole new generation of cinematographers coming up, learning about stereography from scratch," said Lelyveld of ETC. "Someday this will be a field just like cinematography is today," he said.

Lelyveld also hopes to conduct research into the public health aspects of viewing stereo 3D content to address concerns about its impact on eyesight.

"This is just a subject of conversation at conferences today and it's all anecdotal evidence, there is no data," he said. "We believe four percent of the public cannot perceive stereo 3D, and we have found many bloggers who were critical of 3D turned out to be unable to see stereo effects," he added.

It will take until next year's CES to assess whether the industry's new 3D TV strategy is working. What was clear this year is the industry has embarked down the 3D path, hopeful in the face of numerous challenges for the builders of chips, systems, networks and content.

- Rick Merritt
EE Times

Junko Yoshida contributed to this report.


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