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2009 STB market up 40% in Asia

Posted: 10 Feb 2010 ?? ?Print Version ?Bookmark and Share

Keywords:Asia market? STB? IPTV?

The STB market in Asia is estimated to have seen over 40 percent growth in shipments in 2009, according to In-Stat's latest market estimates. Meanwhile, the European market saw unit shipments slip 11 percent in 2009. The North American market was up 2.5 percent, primarily due to a temporary surge in Digital Terrestrial (DTT) STB shipments. Across all regions, except Asia, high-definition (HD) boxes are growing, while standard definition boxes decline.

"The rapid growth in Asia is being driven by a surge in satellite STB shipments, in conjunction with strong IPTV STB growth," says Norm Bogen, VP of digital entertainment, In-Stat. "Europe is seeing shipment declines across all box types, including IPTV, satellite, cable and terrestrial."

Recent research also found that worldwide digital STB product revenue was $4.4 billion in Q3 09, on track to hit $19 billion for the year. IP STB shipments to telco TV service providers are slowing down as telco TV subscriber growth matures and moderates.

In-Stat estimates 2009 North American cable STB shipments will decline by over 3 million units.





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