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Manufacturing/Packaging??

Siplace seeks synergies from acquisition by ASM

Posted: 04 Mar 2011 ?? ?Print Version ?Bookmark and Share

Keywords:Siplace? ASM Pacific? ASM Assembly? acquisition? surface mount?

The recent economic crisis seems a distant memory now that the market has recovered so spectacularly, but we are grateful to Siemens AG for its professional support during this difficult period. Thanks to the support of Siemens we were able to successfully complete our Siplace Excellence program and transfer to ASMPT as a fully restructured company. This allows us to entirely focus on the market and most of all our customers.

The electronics industry is a dynamic global business and a major employer in developing markets. It is therefore with interest that we are following the emerging Indian market. We are properly positioned for this market, but we believe there is still some growth and have to invest more, particularly in terms of service and support. We are proud of the strong capabilities of our Indian colleagues who report to our Southeast Asia cluster and thus receive regional support from Siplace's Singapore team.

2011 challenges and opportunities
I am convinced that the global recovery will continue, although a little more slowly. The great demand for the Siplace SX caught us somewhat by surprise. We currently have a very healthy order book and are therefore investing in additional capacity to cope with this welcome success. I also expect that our relationship with ASMPT will help us to further expand our position in the rapidly growing Asian markets.

Just like for all suppliers to this dynamic industry success does not come about automatically. We must continue to work hard if we want to take advantage of our current market and portfolio opportunities. This applies to the development and improvement of platforms and software solutions just as much as it does to our production processes and our after-sales services.

- Ray Bruce
??Vice President, Global Siplace CRM
??ASM Assembly Systems GmbH & Co.


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