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AMD, broadcast tech leaders to overhaul video workflows

Posted: 13 Sep 2011 ?? ?Print Version ?Bookmark and Share

Keywords:software? technology? broadcast? video?

AMD Corp. has unveiled its newest offering, the AMD FirePro SDI-Link and AMD FirePro V7900 SDI Professional Graphics Card. These are aimed to address real-time and GPU-accelerated broadcast pipelines, which require serial digital interface (SDI) input and output. Broadcast technology leaders such as AJA Video Systems, Blackmagic Design, Bluefish444, Deltacast, DVS, and Matrox support this move by AMD.

Targeting manufacturers, technology integrators and software developers, AMD FirePro SDI-Link allows the design of fully featured SDI- and GPU-based solutions with ultra-low latency between select AMD professional graphics cards and third party SDI input/output products.

"Integrators in the broadcast and real-time video production market can now benefit from the latest advances in GPU acceleration," said Sandeep Gupte, general manager of professional graphics at AMD. "Solutions built around AMD FirePro SDI-Link, with the support from broadcast technology leaders, are able to simultaneously solve the two key challenges facing video pipeline solution providers today: the need for flexible SDI input and output capabilities, and the requirement for real-time GPU-SDI communication in an integrated solution."

AMD FirePro

The AMD FirePro V7900 SDI graphics card provides powerful 2D and 3D acceleration for live broadcast and real-time video production environments.

By leveraging the combined decades of SDI-related experience from AMD's technology collaborators, along with the new AMD DirectGMA technology that allows SDI I/O products and select professional graphics cards such as the new AMD FirePro V7900 SDI to communicate directly over PCI Express (PCIe), customers can build solutions for virtual sets, professional video production/post-production, on-air motion graphics, on-set 3D VFX, and other scenarios. All of this can be accomplished via APIs exposed in the AMD FirePro SDI-Link software developer kit, allowing the delivery of new capabilities and feature.

"The video broadcast market has been seeking a reliable, quality solution for some time," said Jon Peddie, president, Jon Peddie Research. "AMD has upped the ante when it comes to the video marketplace by engaging with the top six industry leaders in this space."

AMD FirePro SDI-Link is supported by AJA Video Systems, Blackmagic Design, Bluefish444, Deltacast, DVS, and Matrox. The company claims that it is the first one
???to support AMD FirePro SDI-Link and planned certified compatibility with five manufacturers with PCIe cards offering;
???to address real-time professional video and broadcast graphics pipelines while delivering the same industry-leading GPU performance; and
???to leverage AMD's exclusive AMD DirectGMA technology.

The AMD FirePro V7900 SDI professional graphics card is slated for availability in October 2011 for US clients at $2,499.





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