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Ultra-slim PC shipments to reach 65M by 2015

Posted: 11 Oct 2012 ?? ?Print Version ?Bookmark and Share

Keywords:Ultra-slim PC shipment? tablet? notebook market?

According to the latest data from NPD DisplaySearch, ultra-slim PC shipments will grow from 3.4�million last year to 65�million in 2015, a quarter of mobile PC shipments. The market research firm added that the mobile PC landscape is transforming from a performance-driven market to a convenience-driven market, where easy access to content and usage are the new preferred characteristics.

This fundamental change in preference is most noticeable in the slowing demand for notebooks and the increasing demand for tablets. Tablet shipments are expected to exceed notebook shipment by 2016. Notebook players are responding by adopting the features of tablets that consumers have appreciated the most.

"Tablet PCs have offered consumers what they have been requesting from the notebook market for years, instant-on activation, long battery life and sleeker designs," said Richard Shim, senior analyst with NPD DisplaySearch. "These attributes are the basis for enabling greater and easier accessibility to content and services. Ultra-slim PCs are the notebook market's response to tablets and aim to balance performance and convenience."

Ultra-slim PC adoption has been modest to date due to premium pricing and a lack of differentiation from standard notebooks. Prices have gradually decreased and adoption is expected to ramp up in 2013 as new processors aid in the achievement of more convenience-oriented computing.

In addition, maturing ultra-slim PC panel production processes will lower material costs and premium prices. A combination of improvements in thinner glass manufacturing and handling, as well as assembly of panels, will improve yields and lower the cost of panels, one of the most expensive components in an ultra-slim PC.





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