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In cell touch rises, G/G structure falls, says analyst

Posted: 18 Oct 2012 ?? ?Print Version ?Bookmark and Share

Keywords:G/G structure? in cell touch? GF2? LCD? OGS?

According to WitsView, a research arm of TrendForce, as a result of new generation products' lighter and thinner design, the dominance of G/G structure is starting to fade. This is forecast to lead to a dip in smart phone market share from 15.4 per cent this year to 6.4 per cent in 2013, and an estimated 30 per cent market share loss in the tablet market within one year, added the market research firm.

Among existing smartphones, most products carry glass/film/film (G/F/F) structure except for Apple's iPhone using G/G touch module. The G/G structure performs better transparency compared with the film structure. Besides, the more sensitive touch experience is also the main reason why Apple insists on G/G. However the insistence is going through revolutionary changes in the new generation of iPhone, to trim the thickness, Apple applies in-cell panels, which is based on its own patent, to the new iPhone.

The in-cell technology is a short-cut to gain a bigger market share in touch sector for major LCD makers, said WitsView. Integrating the touch function into panels would not only simplify the process, improve the weight and thickness, and make supply chain easier, but also reduce materials and logistic costs. Of course the in-cell solution is not a panacea and faces several challenges, including signal interferences from panels to touch signals, dropping yields due to increasing masks.

Apple is believed to replace G/G solution, its long-term practice, with the whole new GF2 solution in the new generation of 7.85in iPad mini. Films replacing glass sensors can improve thickness and weight issues at the same time. To maintain the sensor sensitivity, Apple quits using films sensors of traditional printing method but applies metal bridge film sensors, exclusively supplied by Japan's Nissha Printing. Following the obstacles are resolved, including poor yields at the initial stage and less competitive costs, GF2 structure would be possibly embedded to 9.7in iPad as suppliers increase.

In addition to Apple's iPads, Microsoft will soon unveil Surface, carrying G1F structure based on film sensors. With the major makers' solid push, the pressure that G/G solution in the tablet touch module would be replaced is stronger than ever.

Compared with the previous versions of Windows OS, touch-integrated function is Win8's biggest breakthrough. As a result, an upsurge of touch function is rising among NBs featuring mainly Windows OS. On the condition of adding touch function to the original NB without increasing too much weight, most importantly, without increasing too much cost, the relatively simple structure of OGS solution meets naturally clients' requirements.

As NBs mostly adopt clamshell industrial design, solving the touch modules' strength concern, as a result, 95 per cent of the touch NBs use OGS structure, G/G seems to appeal to no one in the touch NB application market. For the glass type touch sensor suppliers, it is hard for them to share the market of above 10.1in applications in the future if they don't develop towards OGS shortly to diversify the risks.





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