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MediaTek points out key DTV trends of 2013

Posted: 31 Jan 2013 ?? ?Print Version ?Bookmark and Share

Keywords:DIAL? 4K x 2K? HTML5? NFC? digital TVs?

Faster boot time

The idea of DIAL is, of course, similar to Apple's AirPlay, in which iOS content is seamlessly discovered and displayed on Apple TV. While Apple does this well among Apple-developed devices, DIAL is designed to help non-iOS device vendors!practically everyone else on earth!make that seamless connection possible on any DIAL-supported smart TVs, smartphones and other connected devices.

Other features promoted by MediaTek for new TVs in 2013 include faster boot time for Android TVs.

In general, it takes 25 seconds for today's Android TV to boot up, according to MediaTek engineers. MediaTek is now offering TV vendors two new solutions!"warm boot" and "cold boot." Under MediaTek's cold boot feature, which leverages the software optimisation of Android code, the boot up time becomes 12 seconds. Meanwhile, by creating a standby "suspend" mode in DRAM for MediaTek's warm boot solution, the boot-up time will see a dramatic reduction to two seconds, according to the company.

While sceptics continue to debate the proliferation of ultra high-definition TVs (largely because of the high prices for TV sets and the lack of 4K x 2K content availability), Hsieh holds a much more pragmatic view on the issue.

MediaTek sees the emergence of UHDTV as an opportunity to push its SoCs that offer 4K x 2K frame rate conversions. Hsieh also recognises an unmistakably strong desire among OEMs and ODMs in China to tout 4K x 2K TVs, as a part of their marketing programs. Further, Hsieh, citing the Netflix-Samsung UHDTV collaboration at the recent CES, predicted that "4K x 2K will happen very soon."

The proliferation of higher CPU/GPU power!already well evidenced in smartphones!is also fast becoming a reality for smart TVs which crave to run more and more apps and better user interface, Hsieh explained. Although Hsieh mentioned during the interview that ARM's GPU is getting better, his company appears to be sticking to Imagination Technologies' GPU technologies for the time being. Imagination disclosed in middle of January that it signed a new licence agreement with MediaTek for a multi-core member of Imagination's PowerVR SGX Series5XT graphics processor family. MediaTek is said to deploy the technology in SoC devices targeting the digital TV market.

- Junko Yoshida
??EE Times


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