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China mulls future of wearables market

Posted: 19 May 2015 ?? ?Print Version ?Bookmark and Share

Keywords:wearable? smart home?

Can Apple Watch beat Swatch?

Chinese wearable experts want to know how Apple Watch stacks up against Swatch. Or if the Apple Watch will encroach on the market for luxury Swiss watches like TAGHeuer.

Zhang cited the Apple Watch's high cost. It's a status symbol that he might pass on to his daughter. Most of the panel disagreed, noting that the electronics content in the Apple Watch will render it quickly obsolete. The technophiles in the crowd pooh-poohed the smart watch as luxury goods. Some said flat out that only a fool with too much money would buy the most expensive Apple Watch.

If this is so, then can a low-end Apple Watch, such as Apple Watch Sport, beat Swatch? "Swatchers" (who wear Swatches) said they wouldn't trade.

The conclusion seems to be that the smart watch must stand on its own merits. It replaces neither TAGHeuer nor Swatch. Its features have to diverge from and go beyond old-school timepieces.

Swatch

(Source: VeriSilicon)


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