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Samsung mirror OLED panels offered as 'virtual fitting room'

Posted: 16 Jun 2015 ?? ?Print Version ?Bookmark and Share

Keywords:Samsung Display? OLED? display panel? LCD? Intel RealSense?

Samsung Display Co. Ltd has uncloaked what it flaunts as the industry's first mirror and transparent OLED display panels as part of personalised shopping exhibit at the Retail Asia Expo 2015 in Hong Kong.

The company demonstrated the OLED display integrated with Intel RealSense technology in the form of a 'virtual necklace' display for the Chow Sang Sang jewellery company.

The Samsung Display OLED panel technology provides a digital viewing platform for making the consumer purchasing experience more visually engaging. When Samsung's OLED display technology is integrated with Intel RealSense technology, an interactive closet or 'self-modelling' wardrobe is created that can enable consumers to virtually 'see' clothes or other retail items from a realistic, customised perspective.

Samsung Display OLED panel technology

Together, the two technologies create a 'virtual fitting room' that will be used to help consumers see themselves wearing clothing apparel, shoes or jewellery that they might wish to buy. Once retailers adopt the combined Samsung-Intel 'personalisation' virtual imaging solution, consumers will be able to go to leading stores around the world to see retail items in ways that will enhance point-of-purchase shopping.

The Intel technology claims to take human-computer interaction to the next level of visualisation, which combines consumer-grade 3D cameras with an easy-to-use, automated library of stored 'perceptions' to simplify camera enhancement efforts of software developers.

Like the Samsung Mirror Display, the Samsung Transparent Display will visually accentuate the gesture and voice control of Intel RealSense 3D-rotatable viewing system, with OLED's vibrant Full HD video playback. Collectively, these features will enhance consumer-facing displays in car dealerships, and other innovative signage applications in public information and transportation environments, as well as at retail and hospitality/hotel locations.

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