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Manufacturing/Packaging??

IHS: iPhone SE, an amalgamation of 3 generations of iPhones

Posted: 07 Apr 2016 ?? ?Print Version ?Bookmark and Share

Keywords:iPhone SE? iPhone SE teardown? mobile? smartphone? iPhone manufacturing?

According to the preliminary estimate of the Teardown and Cost Benchmarking Service by IHS, the cost of building the new iPhone SE smartphone is $160. On the other hand, the 16 gigabytes of NAND memory of the U.S. version of the entry-level iPhone SE has a bill of materials (BOM) of $156.20, with additional manufacturing costs, which sums the total to $160, based on an IHS teardown of a phone purchased from an Apple store dated March 31, 2016. The iPhone SE 16GB model is priced at $399.

Andrew Rassweiler, senior director of cost benchmarking services at IHS, said "The iPhone SE represents an amalgamation of three iPhone generations -- iPhone 5s, iPhone 6 and iPhone 6s -- rolled into something altogether new. Despite its physical resemblance to the iPhone 5s, the resulting product is far superior. In fact, the only significant tradeoffs a consumer would make with the iPhone SE against the iPhone 6s is smaller size and lower screen resolution."

iPhone SE overview
Figure 1: Overview of the iPhone SE Teardown by IHS (Source: Business Wire)

iPhone SE front display
Figure 2: The iPhone SE, front. The size and resolution display are similar between the iPhone SE and iPhone 5. (Source: Business Wire)

iPhone SE main PCB
Figure 3: Top view of the iPhone SE Main PCB. (Source: Business Wire)

”iPhone
Figure 4: iPhone SE, Back. (Source: Business Wire)

iPhone main PCB bottom
Figure 5: The iPhone SE’s Main PCB, Bottom. (Source: Business Wire)


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