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Apple finds bright spot in India amidst iPhone sales slump

Posted: 28 Apr 2016 ?? ?Print Version ?Bookmark and Share

Keywords:iPhone sales? India? smartphones?

In a quarter where almost nothing worked in favour of tech giant Apple, one area has stood out: India.

Early this week, the Cupertino-based company announced that sales of its iPhones fell 16%, its first decline to date, in an overall down quarter. The company forecast the next three months will be weaker than expected, but remained bullish about the iPhone which it said continues to attract Android users and first-time smartphone buyers, especially in emerging markets.

Apple sold 51.2 iPhones in the last three months, down from 61.2 million in the same period last year when sales surged. Average selling prices for the iPhone slipped in the quarter to $642 from $649 a year ago.

Overall Apple reported $50.6 billion in revenue down 13% from $58 billion in the same period a year ago or down 9% year.

iPhone sales

Figure 1: Apple saw revenues and profits slump amid declining iPhone, iPad and Mac sales.

Amidst the sales slump in China and the more developed markets, Apple CEO Tim Cook found a bright spot in India, where iPhone sales grew by more than 56%.

Cook was quoted by the Indian Express saying: "India for us grew 56%, and yes we are placing emphasis in these areas (emerging markets) where it's clear, there will be disproportionate growth versus the more developed areas."

Many of Apple's crucial services like the Transit feature on Maps, a more proactive Siri, and even Apple Pay are still missing on iPhones in India, but which the company chalked up to the slow LTE rollout in the country. Cook, however, said that when the "really good networks" come, "that will unleash the power and capability of the iPhone in a year than an older network, a 2.5G or even some 3G networks, would not do."

India's 56% market growth is significant, especially since Chinaconsidered one of Apple's most important marketssaw a record decline in iPhone sales in the second quarter of 2016. Greater China, including Taiwan Hong Kong and Mainland China reported a -32% sequential change in Q2.

Cook, however, remained bullish, pointing out that China sales were only down by 11% from last year's 81% sales surge.


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