Licence auctions to be held by mid-December is expected to rake in fresh investment of $3.35B (100 billion baht) for digital TV networks, set-top box operators and content providers in Thailand, the Bangkok Post reports.
Bidders will be vying to secure 24 licences for commercial-purpose channels, with the goal of sharing TV ad revenue, which is forecasted to hit $6.71B (200 billion baht) over the next five years. Thailand's broadcasting regulator hopes this strategy for digital TV will diversify and open business opportunities for small and medium-sized operators.