As with every new product launch, marketing plays an essential role. Microsoft recently announced the Windows Phone 8 with the tagline "We reinvented smartphones around YOU." The software giant has repeatedly stated that Windows Phone 8 puts people at the center and has tweaked its user interface to differentiate from rival smartphones that have enamored consumers across the globe.

Microsoft, however, has said little about how Windows Phone 8 intends to target business users. Curious.