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eeLife is about the engineering life, project challenges, engineering humour, community connections, career aspirations,... all that makes engineers tick.
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Posted: 08:34:50 PM, 30/09/2014
With less investment money available in the semiconductor industry these days, startups have abandoned some of the tried and true elements of marketing used to create widespread awareness and build visibility. Instead, theyre focused on engineering and sales. Marketing the company is viewed......

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Posted: 04:50:03 PM, 16/09/2014
Picking up where I left off in these test capacity management chronicles, I am reminded of a season of significant growth in semiconductor test outsourcing followed by a tightening of test capacity management strategies after the dot-com bubble had burst. Still at Teradyne during that time, I prim......

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Posted: 07:07:53 PM, 10/09/2014
In this blog, let's zero in on sales, the critical measure of success and staying power for any company. For a company to grow and thrive, it needs to create a repeatable sales process. This means a template for a successful customer engagement can be described and taught to new sales team mem......

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