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GSM Association ensures platform consistency via M-Services Phase II

Posted: 26 Feb 2002 ?? ?Print Version ?Bookmark and Share

Keywords:gsm association? m-services initiative? mobile service?

The GSM Association has unveiled details of the next phase of its "M-Services Initiative," which aims to ensure consumers experience consistently available services through the mobile Internet.

Utilizing open, nonproprietary standards as its foundation, the initiative is claimed to be "the embodiment of a clear desire by CEO and CTO industry leaders from the world's operator community, to collaborate in recognizing the needs of consumers and pursue what they believe is the right solution for the delivery of services in a consistent way." M-Services Phase II is said to be backed by a number of operators and manufacturers committed to its principles and to implementation in their product and service offerings.

Rob Conway, CEO of the GSM Association, said, "M-Services has achieved impressive momentum among operators and their suppliers globally. Our member CEOs and CTOs are determined, and firmly committed to ensuring that they offer this capability to their customers. As the hub of the operator community, the GSM Association is fostering and coordinating this activity with the founding principles of the open mobile services philosophy at its core."

Scott Fox, Chairman of the GSM Association stated, "Building on the success of Phase I, the GSM Association's members and associate members have worked closely together and we have actively encouraged and coordinated widespread industry input to achieve consensus on key areas of evolution for M-Services Phase II."

The association likewise seeks to address the success of SMS globally, stressing that multimedia messaging services have great potential, underpinned by the M-Services approach of common delivery mechanisms, intuitive menus, and simplicity of use.

According to the group, implementation of M-Services Phase II will help handset manufacturers define in detail the design, functionality, and user experience of the handsets, facilitate higher levels of customer satisfaction, and therefore increase usage and revenue for the industry.

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