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Optimistic Intel CEO snowboards through keynote

Posted: 27 Feb 2002 ?? ?Print Version ?Bookmark and Share

Keywords:semiconductor? intel? intel developer forum? computer graphic? software?

With the semiconductor industry in its deepest recession in 28 years, there is still room for hope, optimism, even humor, suggested Intel Corp. CEO Craig Barrett at the opening of the Intel Developer Forum Monday (Feb. 25).

"The only way to get out of the recession is with new products, products that get the consumer interested," said the head of the world's largest semiconductor company.

Barrett presented a Pentium 4-based computer graphics machine as an example of a product likely to stimulate consumer demand. Special effects software devised by Intel subsidiary RealViz showed Barrett snowboarding across the roof of a San Francisco Muni light-rail train as it departed from the Embarcadero station.

The software, which has been used for television commercials and for the upcoming "The Matrix Reloaded" film starting Keanu Reeves, compiled the film-like sequence from 3D models derived from separate digital still camera images of Barrett, the Muni Trains and the Embarcadero environment.

"Technology is the growth engine of the world economy," Barrett said. More than 70 percent of Intel's $26.5 billion in revenues was devised from sources outside the United States, he said. The key issue in "value creation," he said, was the sharing of information technology.

Barrett pointed to the convergence of communications and computing, and asked the roughly 2,500 technologists assembled at IDF to find ways to work together. The Internet is still in its early stages and needs a "build-out," he maintained. He encouraged both analysts and technologists in his audience not to be discouraged by the collapse of the dot-coms and inflated stock prices in the wake of "irrational exuberance." The Internet build-out is ongoing, and there is plenty of room for growth, he said.

Within his own company, Barrett could readily foresee 30GHz processors with 2 billion transistors, and 10nm geometries. The major challenges, though, were still external: Internet security and the adoption of broadband technology, which has been "pitifully slow," he said.

Keys to future developments include the ongoing development of the communications infrastructure, open standards, and further segmentation of the worldwide computer sphere, Barrett concluded.

? Stephan Ohr

EE Times

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