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electronicChina draws largest electronics show participation in China

Posted: 22 Mar 2002 ?? ?Print Version ?Bookmark and Share

Keywords:electronicChina? Shanghai New International Expo Center? SNIEC? component? assemblies?

Messe M|nchen GmbH has successfully staged the first-ever electronicChina show at the Shanghai New International Expo Center (SNIEC) from March 12 to 15, 2002. electronicChina is an international trade fair for components, assemblies, production technologies and photonics?held concurrent with PCIM China, a fair and congress for power electronics, intelligent motion and power quality.

In a 15,000m? exhibition space, Munich International Trade Fairs accommodated over 270 exhibitors and 15,000 trade visitors at the commencement of electronicChina 2002, which made it the largest electronics show of its kind in mainland China. Products in the exhibition covered broad applications?from telecommunication and industry automation to PCs and consumer electronics. About 35 percent of the exhibitors came from mainland China and the rest are from overseas including the United States, Europe, Japan, Singapore, Taiwan and Hong Kong; leading passive and active component makers who participated in the event include Infineon Technologies, National Semiconductor, Rogers NV, eupec and EBG Resistors.

electronicChina 2002 was modeled on successful fairs in Munich such as electronica, Productronica and Laser, which addressed specialists in electrical technology, electronics, information technology, communications, mechanical engineering, automotive industry, aerospace, medicine, consumer electronics and QC. The Shanghai trade show served as a platform for representatives of various industries to make new business contacts, renew and deepen existing business relations, and make their mark in one of the world's main growth markets?mainland China.

Reaching key people

A special feature of electronicChina 2002 was that exhibitors were not segregated by local or foreign pavilions; instead, the various exhibition blocks were divided into product categories, making it easy for both visitors and exhibitors to find each other and interact. Exhibitors were able to reach key people in various industries; according to statistics, nearly 80 percent of the visitors had intermediate or high positions in their respective companies: over a third were from technology departments, while another third were from management and administration.

Local and foreign professionals hailed the success of the event, attributing it to Munich International Trade Fair's global consciousness, excellent service and meticulous supervision. Vassilis Gekas, an electronic engineer at INTRACOM S.A. Hellenic Telecommunications and Electronics Ind., said the event definitely gave him a good opportunity to interact with some of their suppliers in the mainland; he was quite satisfied with the agreements forged with four potential suppliers. "However, I'm slightly disappointed because I was expecting this fair to be at a much larger scale?at least four exhibition halls?but there were only two," he added.

electronicChina 2002 was organized in cooperation with China Electronic Appliance Corp., China National Electronics Import & Export Corp. and Jing Mu International Exhibition Corp.; while conceptual support came from key trade associations such as China Council for the Promotion of International Trade, Association of German Machinery and Systems Manufacturers and German Electrical and Electronics Manufacturers' Association.

Munich International Trade Fairs is a partner in the SNIEC, within the scope of a joint venture involving trade-fair corporations in Munich, Hanover and D|sseldorf, and Shanghai Pudong Land Development Corp. Upon completion of the last phase of construction, the SNIEC will have a total of 200,000m? of hall space and 50,000m? of outdoor exhibition space, making it the most modern trade-fair center in East Asia, easily accessible from Pudong Airport. Munich International Trade Fairs predicts electronicChina will become the pearl of international trade shows, and will reach new heights in 2003.

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