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Last leg of IIC-China series successfully held in Shenzhen

Posted: 17 Apr 2002 ?? ?Print Version ?Bookmark and Share

Keywords:iic-china? esc-china? emedia asia? radlan computer communication? analog devices?

The Shenzhen leg of the 7th annual International IC ? China Conference and Exhibition (IIC-China), which is co-located with the 2nd Embedded Systems Conferences ? China (ESC-China), was successfully staged April 15 and 16 at the China Hi-Tech Exhibition Center.

Exhibitors in the show were optimistic, expecting further results. In Shenzhen, the companies were likewise given the chance to broaden their reach, targeting a different market.

Tally Kaplan Porat, marketing manager at Radlan Computer Communication Corp., commented, "Most of those who attended the Shanghai and Beijing [editions of IIC-China] a few days ago were R&D engineers. In Beijing, there were also a lot of people who come from research institutes and universities. [In contrast], Guandong is a base for OEMs, as such IIC-China [in Shenzhen] has attracted people from that market."

One-on-one

Companies also maximized the opportunity to introduce and demonstrate the features and capabilities of their products to visitors. Large IC vendors, such as Analog Devices Inc. and Insight Memec, have a number of experienced service and support staff on-standby to answer technical product queries. Furthermore, these companies employed a one-on-one, personal approach when meeting visitors, introducing products and in addressing their questions.

Among the products being showcased are advanced consumer ICs, power-management solutions, and networking processors.

Programmable logic devices also shared the spotlight in Shenzhen with products from Altera Corp. and Xilinx Inc. grabbing attention at the exhibit floor. On display were Altera's Stratix high-density PLDs, which are designed to exhibit what is said to be breakthrough performance and density. Xilinx, meanwhile, had on exhibit devices that include the Virtex-II Pro, Spartan-IIE FPGA, CoolRunner-II CPLD and ISE 4.1i.

The companies have remarked that mainland China is a huge potential market for PLDs, and that this market is becoming an important part of their business.

IC design houses

Also worth noting is the presence of various companies offering IC design and foundry services. Hong Kong-based Sillion Plaza Ltd (Si-Plaza), an IC distributor which was established July last year, is attending the IIC-China show for the first time in a bid to foster relationships with mainland China IC design houses, aiming to hook them up with wafer fabs worldwide.

"Recently, many IC design houses employ the services of foundries to manufacture ICs for them. It is a very huge and demanding market. We can help in this regard. Aside from cooperating with these companies, Si-Plaza can provide them with complete 'localized' technical support services by serving as a 'bridge.'"

Personnel from mainland China IC design companies Ark Pioneer Microelectronics (Shenzhen) Co. Ltd and Vimicro Corp. were also busy answering inquiries from engineers who visited their booth.

Aside from its traditional dual-port static memory series, Ark also presented the newly-developed VEGA 64-bit RISC processor. Marketing Manager Dai Huanzhi reported that engineers have shown great interest in Ark's RISC processor development capabilities.

Meanwhile, Vimicro Marketing Manager Liu Kai disclosed that the company's CMOS digital chips have captured the interest of visitors. Liu mentioned that these digital chips offer high performance and price ratio advantages, as compared to comparable products from other companies. Liu also claimed that such locally manufactured ICs would find a market in places that are not being targeted by large IC companies.

The series of IIC-China and ESC-China conferences and exhibitions kicked off in Shanghai April 8 and 9, then moved to Beijing on April 11 and 12, before proceeding to Shenzhen for its final installment. These eeEvents are organized by eMedia Asia Ltd, a Global Sources and CMP Media joint venture.

? Rita Zhou

Electronic Engineering Times ? China





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