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Cirrus opens digital design center in Shanghai

Posted: 10 Oct 2002 ?? ?Print Version ?Bookmark and Share

Keywords:Cirrus Logic? Shanghai Video & Audio Electronics? video recorders? DVD players? DVD receivers?

Cirrus Logic Inc. has opened a design center in Shanghai, with consumer electronics manufacturer Shanghai Video & Audio Electronics Co. Ltd (SVA) to jointly develop products such as personal video recorders, DVD players and DVD receivers that will utilize Cirrus' semiconductor products. Development work is already under way at the center, plans for which were announced earlier this year, the companies said.

Under their agreement announced in March, the companies said they will leverage each other's technology and manufacturing resources to develop and sell digital entertainment products for China's burgeoning market and other markets. China exported 10.5 million DVD players in 2001, according to CCID Consulting Co. Ltd statistics cited by Cirrus.

Terry Leeder, SVP of worldwide sales and marketing for Cirrus Logic, cited a DVD player developed by SVA and incorporating a Cirrus video processor as an example of the companies' collaboration. "This television-ready player is not only being sold under the SVA brand here in China but it is also being exported to be sold worldwide under other leading consumer entertainment brands," Leeder said. "The opening of our design center here today is a clear demonstration of the solid progress that we continue to make in building upon the working relationship we initiated with SVA early this year."

The Shanghai design center is Cirrus' third in China. The company also operates in Beijing and Shenzhen and has also signed a pact with Central Semiconductor Manufacturing Co. Ltd, a China foundry.

EE Times

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