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Azanda targets Asian network-processing market

Posted: 06 Mar 2003 ?? ?Print Version ?Bookmark and Share

Keywords:Azanda Network? communication ICs? MetaTech? network-processor ICs?

Azanda Network Devices Inc., a specialist in traffic management and associated co-processing chips for communications, is shifting the bulk of its attention to Asian markets. The company reasons that most compelling designs are to be had in the Asian access, metro, and core networking markets.

The company named MetaTech has its manufacturing representative and distributor in the Asia-Pacific region, including China, and signed a pact with MJL to be its representative in South Korea.

The $33 million in Series B financing the company recently closed includes an investment by China Development Industrial Bank, which underscores the importance of the China OEM market to Azanda's future, said vice president of marketing Greg Wolfson.

Wolfson said Asian OEMs are virtually unanimous in looking for open interface standards and merchant network-processor ICs, unlike North American OEMs, where a significant segment of the industry still relies on proprietary ASICs for packet processing.

The designs coming from companies like ZTE and Huawei are very sophisticated, he said, not mere clones of routers or multiservice switches. But Asian OEMs often need more subsystem and software help from semiconductor companies than OEMs in North America or Europe, which is why Azanda is taking special care to insure its Asia representatives can handle sophisticated network designs.

Initially, Azanda planned to make its premiere product a 10Gbps traffic manager, but the market for true 10Gb processing is as small in Asia as it is in North America, Wolfson said.

Consequently, Azanda is promoting its 2.5Gb Scimitar standalone traffic manager, while it increases density on the Saber family, meant to extend traffic management to access and network-edge devices. Both products should have traction in China and other Asia markets, Wolfson predicted.

- Loring Wirbel

EE Times

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