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Taiwan design houses eye wireless, multimedia market

Posted: 13 Mar 2003 ?? ?Print Version ?Bookmark and Share

Keywords:iic china? etoms electronics? himark technologies? ic foundry? multimedia?

China-based engineers are pleased to see more and more Taiwan companies taking part in the 8th Annual International IC-China (IIC-China) Conference & Exhibition. Included in this year's roster of event participants are: Winbond Electronics, Sunplus Technologies, ALi Technologies, as well as a few new faces, such as Etoms Electronics and HiMARK Technologies, joining IIC-China for the first time.

With the Taiwan IC foundry industry taking root and settling in mainland China, the "rushing into mainland China tide" of Taiwan's IC design industry has emerged as an inevitable trend.

Multimedia and wireless applications have been recognized as two main trends in this year's event. Etoms for one, focused on the consumer electronics arena as the company rolled out low-cost wireless optical IC products which can be applied in 27MHz wireless optical mouse and 900MHz PS2/Xbox game joy stick and interphone. Currently the company is developing a 2.4GHz multichannel chipset, coded ET44M210.

According to Allen Hung, Etoms' manager of marketing development, his company's chips are unique as they have a multichannel feature which can avoid interfering. Etoms intends to seek local design houses to co-develop application solutions and design modules in China, then create market through distributors.

Wireless communication solutions provider HiMARK exhibited four of its products in IIC-China, including a wireless communication RF system chip, GPS module, a color LCD driver, and a system integration platform. According to HiMARK, its color LCD driver is mainly targeted for STN-LCD displays. Further, the company is set to launch their TFT-LCD drivers sometime next year, to meet the demand of the emerging TFT market. The company also plans to develop 2.4GHz wireless products in the future.

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