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HDTV, iDTV markets experienced growth in '02

Posted: 11 Aug 2003 ?? ?Print Version ?Bookmark and Share

Keywords:ims? tv receiver? dtv? idtv? hdtv?

Demand for integrated digital TV receivers (iDTVs) and high-definition TV receiver sets (HDTVs) has increased significantly brought about by lowered retail prices coupled with increasing digital content in both standard and high definition. This is according to according to two latest studies by IMS Research.

Consumers' take up of iDTVs, which are capable of receiving digital programming without a separate set-top box, has had a slow start, IMS says. This was partly due to the high prices and large sizes of high-end TV receivers currently integrating digital tuners. Additionally, manufacturers still have to overcome poor retailer and consumer education on the benefits of owning an iDTV set. Yet, demand is growing steadily, with more manufacturers offering a greater number of iDTV models in major TV receiver markets such as the U.S., U.K., and Japan, the market research firm reports.

"In 2002, Japan accounted for the largest iDTV market, with over 450,000 sets deployed," stated Anna Hunt, IMS market analyst. In Japan, the most common iDTVs support BS digital satellite broadcasting. The US and UK are reportedly the second and third largest markets for iDTVs, with over 165,000 and 130,000 units deployed in each country last year, respectively. Unlike Japan, in the U.S. and U.K. digital terrestrial reception is the main driver of iDTVs, using the ATSC standard in the U.S. and DVB-T in the U.K.

Further, the HDTV market is also poised for growth over the next five years. "IMS expects the worldwide market for HDTV displays to grow to 33 million unit shipments in 2008, up from just over 4 million units in 2002," said Steve Odom, IMS market analyst.

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