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Wind River offers new board support service

Posted: 28 Aug 2003 ?? ?Print Version ?Bookmark and Share

Keywords:wind river systems? customer specific platform? gartner Dataquest? venture development?

Wind River Systems Inc. launched a new embedded marketing strategy, unveiling a service program designed to help OEM engineers integrate the company's embedded software into their product platforms.

Known as the Customer Specific Platform, the program is aimed at reducing the time and cost required for software-hardware integration.

"The idea is to take the technology and weave it into a platform that exactly matches the customer's specific technology requirements," noted Steve Christian, marketing director of Wind River Services. "We optimize (the technology) for their particular processor and I/O configuration."

Wind River executives said that pricing for the new service starts at $50,000 per project for custom board support and integration support. Prices will rise as design complexity increases, a spokeswoman said.

Wind River said that it plans to work alongside customers to understand their technical and business requirements, anticipate their project schedules, integrate Wind River technology, support application development, and test the platform release.

The company's new approach builds atop its embedded platform strategy, announced last year, which targets its software at various vertical markets.

Analysts said that Wind River's new approach is unique as a marketing strategy, but is not necessarily new as a service.

"There's nothing here that's never been available before, but it's never been enunciated as a product strategy in this way," noted Daya Nadamuni, a senior analyst for Gartner Dataquest.

Still, analysts agreed that it could be a good financial deal for OEMs, depending on how complex their project is.

"It takes time and costs money for OEMs to do this integration themselves," noted Steve Balacco, embedded software analyst for Venture Development Corp. "End users can view this new strategy as a way of controlling those costs."

"They're trying to find the value-added pieces that can bring in more money," Nadamuni said. "Their RTOS is becoming a commodity product, and there's only so much you can charge for a commodity product."

- Charles J. Murray

EE Times





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