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SoCs remains driving force of consumer electronics

Posted: 04 Sep 2003 ?? ?Print Version ?Bookmark and Share

Keywords:consumer electronics? computing? communicating? multimedia appliance? soc?

Looking into the next 3 to 5 years, we see the further commercialization of electronics in China. The trend towards the convergence of applications into consumer-oriented computing, communicating, multimedia appliances will be more pronounced, especially in the area of digital entertainment and wireless communications.

With this shift, IC makers have to incorporate the short life-time of products and the extreme volatility of end-consumer oriented market into the equation. The challenge for China's electronics industry in response to this time constraint will be speed in developing technologies and products, and speed in bringing them in high volumes to the marketplace.

The principal driver continues to be SoC technology. It has become an indispensable platform for any new development in advanced electronics. However, success hinges on a set of core competencies and the ability of a few chip manufacturers to integrate any combination of these competencies into a chip that could be designed quickly and manufactured cost-effectively. Therefore, companies having a broad set of technologies and know-how, principally on silicon technology, compression technology, mixed technology, from RF to CMOS logic, from imaging to power, will influence the market the most.

China's manufacturers will also be faced with a growing demand for security features in their products and again, companies with the ability to offer the highest security standards are set to influence the market.

- Jean-Claude Marquet

Corporate VP, CEO Asia-Pacific


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