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Yamaha strengthens AV, IT domestic sales structure

Posted: 09 Sep 2003 ?? ?Print Version ?Bookmark and Share

Keywords:yamaha? audio visual? multimedia?

Yamaha Corp. has announced that they will commence operations at Yamaha Electronics Marketing Corp. on October 1,2003, which will handle domestic sales of AV&IT products.

Yamaha Electronics Marketing will be created through a capital increase and name change from YIS Corp., a wholly owned subsidiary of Yamaha. In addition, Yamaha will transfer its domestic AV&IT marketing department as well as some personnel to the new company to integrate the organization of AV&IT operation in Japan.

The purpose of establishing the new company is to integrate the sales systems of Yamaha and YIS. To date, Yamaha's AV & IT business segment has been engaged in the sales of AV equipment such as home theater-related products by the domestic AV&IT marketing department.

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