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Toshiba reshapes PC business

Posted: 18 Sep 2003 ?? ?Print Version ?Bookmark and Share

Keywords:Toshiba? portable PC? computer?

Toshiba Corp. has announced that the company will be restructuring its portable PC business and implement a series of strategic measures to restore the business to profitability. According to Toshiba, the program will cover all aspects of the company's PC business, including enhanced product development, reorganization of manufacturing and supply, intensive cost reduction measures, and a sharper focus on sales and marketing through structural innovation.

The company is currently reorganizing its domestic and overseas sales structures, reducing the number of platforms and motherboards, and reviewing product strategy to improve development efficiency. Toshiba is also intends to expands production at its facilities in the Philippines and China.

Toshiba registered a loss during the first quarter of fiscal year 2003, wherein there was reportedly an overemphasis on a wide product line-up, the impact of price erosion, a shift in market demand from large-sized businesses to home-use and small-to-medium-sized businesses. This, in effect, called for the need for some structural reforms, Toshiba says.

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