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NETGEAR inks co-branding agreement with China's Legend Group

Posted: 09 Dec 2003 ?? ?Print Version ?Bookmark and Share

Keywords:netgear? legend? networking? wired? wireless networking equipment?

NETGEAR Inc., a provider of branded networking products, has entered into a cooperative agreement with the digital home business unit of Legend Group Ltd, a major IT enterprise in China. According to the terms of the agreement, Legend and NETGEAR will co-brand NETGEAR's full line of wired and wireless networking equipment to jumpstart the growing small office/home office (SOHO) networking market.

Legend will sell NETGEAR wireless products such as access points, routers, gateways, PC and PCI cards and USB adapters based on the 802.11a, 802.11b and the new 802.11g technology standards, as well as products with dual mode a/b and a/g technology. It will also sell wired products such as cable/DSL routers and fast Ethernet switches.

Further, Legend will sell co-branded NETGEAR wired and wireless networking products through a business model involving three distribution channels. It plans to offer NETGEAR products through up to 200 retail franchises across China, and will also "bundle" products such as wireless adapter cards into "starter kits" with Legend's own desktop and notebook PCs.





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