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Three firms collaborate on TV broadcast production

Posted: 30 Dec 2003 ?? ?Print Version ?Bookmark and Share

Keywords:china central television? matsushita electric? dayang technology development? semiconductor? memory card?

China Central Television (CCTV), Matsushita Electric Ind. Co. Ltd (MEI) and Dayang Technology Development Inc. have agreed to collaborate on the development of a TV broadcast production system based on Panasonic's DVCPRO Professional Plug-in (P2) solid-state (semiconductor) memory card technology. The production system will be developed with MEI's solid state memory technology and non-linear network technology to integrate news gathering, editing, content delivery and archiving work processes for the news and documentary programs of CCTV's "Economy Channel".

As a part of its preparations for the 2008 Beijing Olympics and the relocation of its premises, CCTV plans to innovate the production workflow, expand the overall network production model, and improve the media asset management system.

The agreement will provide the P2 related technology and expertise of MEI and Dayang required to meet CCTV's demands, with optimum engineering concepts and operations. At the same time, MEI and Dayang will also promote the R&D of the P2 based production system to provide an integrated solution for TV broadcasting production workflows most suited to the latest market needs in China.

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