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Mobile terminal apps: In China, they can

Posted: 06 Jan 2004 ?? ?Print Version ?Bookmark and Share

Keywords:cellphone? mobile? rfid? smart card? sms?

China has become the biggest manufacturer and consumer of mobile phones. Although a lot of Chinese still do not own a single cellphone, countless others are already buying their second and third ones. The growing market in China boosts the development of new applications for big volume mobile platforms offering SMS, online gaming, mobile payment and mobile positioning services. These applications provide electronics manufacturers with business opportunities.

While some of the related technologies and applications for mobile terminals do not succeed or make no margins in other countries, in China, they can.

Other areas that will expand in the local market are RFID and smart cards. It is a fact that China has now become the world's biggest manufacturing center, with logistics and sales continuing to grow. RFID and smart card technologies can help all these activities and procedures become more efficient. Through these two technologies, the cost-barrier will be overcome easily and will open up a bigger potential market.

Technically, every demand can be met if production cost is not a problem. To meet the demand at an acceptable cost is the big challenge. To overcome this, there is a need to develop technologies and applications based on the same technical and manufacturing platforms.

The success of a technology or an application is decided by the market. A good application can help companies prosper, while a wrong application can lead companies to losses. For designs, applications and technologies to succeed, they must be developed with systems solution providers. It has also become a challenge for management to make the chip and system design teams work together.

Cost is a sensitive issue in the global market. It is also the major factor that drives China's mobile phone business.

- Shi Lei

General Manager

Shanghai Fudan Microelectronics Co. Ltd

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