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Dialog set sights on color display driver market

Posted: 30 Jan 2004 ?? ?Print Version ?Bookmark and Share

Keywords:dialog semiconductor? color display? driver ic? wireless handset?

President and CEO Roland Pudelko

Aimed at offering color display driver ICs to be used in wireless handsets, Dialog Semiconductor Plc is pleased to announce their entry into a new product area related to their key target markets.

In a statement, President and CEO Roland Pudelko reveals the company's new family of color STN-LCD drivers with resolutions up to 65k true colors. "With agreements in place for intellectual property licensed from Optrex and Motif, development partners are lined up whereby we will be able to introduce our first display driver ICs this quarter. The key market for these products is in Asia, where Dialog is seeing significant growth and where we are already in discussion with customers for the driver ICs."

The company licensed the multi-line addressing (MLA) LCD technology in a bid to achieve high-speed and full color moving images. "This technology fits perfectly with our overall strategy of exploiting our technology base and core competence to enable products and solutions for low power applications like mobile phone handsets. In particular, our expertise in mixed signal design and power management, together with high performance, high voltage analog circuit design is relevant for our LCD driver product family, which will be available in a variety of display sizes and color resolutions," adds Pudelko.

"Over the next 2-3 years, the worldwide subscriber base for mobile phones is estimated to reach in excess of two billion, which in turn will drive demand for handset sales. When you put all the trends together for the handset itself - such as color displays replacing black and white, dual displays for the popular clamshell formats, and the growth in digital camera phones - then the combination of our display driver ICs with image sensing components and modules places us in an excellent position to provide the semiconductor technology solutions that are capable of addressing these new end-user demands," according to Pudelko.

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