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TI digital media processing to feature in HP cameras

Posted: 16 Feb 2004 ?? ?Print Version ?Bookmark and Share

Keywords:hp? digital camera? digital media processing? dsp? texas instruments?

Hewlett-Packard (HP) has revealed that it will be featuring Texas Instruments Inc.'s digital media processing technology in its latest digital cameras, including the HP Photosmart R707 digital camera.

TI will leverage HP's latest digital cameras using its DSP-based digital media processing technology. In the form of a chip, DSP technology provides ultra-fast instruction sequences in a digital format to deliver picture-perfect images with the flexibility to easily add new imaging features into the design of future camera models.

"TI's highly-integrated, powerful digital media processor provides a platform for unparalleled performance to HP's digital still cameras," said Dave Pahl, business manager for TI's Digital Camera Solutions group. "By combining HP's camera systems expertise and advanced algorithms with TI's high-performance, programmable solutions optimized specifically for digital imaging products, these latest cameras from HP are primed to deliver the ultimate in quality pictures," he added.

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