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IMS Research: Integrated Digital TV market to reach 116 million

Posted: 17 Mar 2004 ?? ?Print Version ?Bookmark and Share

Keywords:digital tv? idtv? ims research? tuner?

Although the sales of integrated digital TV (iDTVs) have been slow, shipments are expected to accelerate strongly from 2005, reaching 116 million units in 2015, according to IMS Research's latest study, entitled "Digital Terrestrial Television - A Long Term View (2004-2015)."

Ian Weightman, senior analyst for the research, said, "The iDTV market, which comprises TV receiver with a built-in digital tuner, has made a slow start. So far, iDTVs have been seen as a premium product in Europe, with low cost set-top boxes being preferred for digital terrestrial reception, and most digital TVs sold in the U.S. do not include the tuner."

However, all this is set to change according to Weightman "the FCC's tuner mandate in the U.S., coupled with falling prices for digital tuner ICs, development of digital satellite and digital cable iDTVs, and DTV awareness campaigns being planned in a number of countries, will help to drive the market forward. The free-to-air digital terrestrial model is proving successful in countries such as the UK, Finland and Germany, and this is likely to be replicated in many other countries. As the prices of iDTVs fall towards those of the traditional analog TV receivers, consumers will increasingly choose an iDTV when they purchase a new television, rather than an analog TV plus a set-top box."

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