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SRS Labs powers Hyundai Image LCD TV receiver

Posted: 04 May 2004 ?? ?Print Version ?Bookmark and Share

Keywords:srs labs? hyundai image quest? srs wow? lcd? pdp tv receiver?

In a bid to expand its license base in South Korea, SRS Labs Inc. has inked a pact with Hyundai Image Quest Co. Ltd for inclusion of SRS WOW stereo audio enhancement technology in LCD and PDP TV receivers.

The first products to ship under this new agreement include the HQP421 42-inch model and the HQP501 50-inch model, the HQL260 26-inch model and the HQL320 32-inch model, which will be available in the South Korean market this month and exported to the U.S., Europe, mainland China, and Japan. Hyundai Image Quest is one of South Korea's manufacturers of LCD and PDP TVs, PC monitors and other display products.

Park Hee Jae, assistant manager for Hyundai Image Quest. "Not only does the WOW technology bring an advanced level of sound quality to our new products, but the SRS brand is a powerful marketing feature. We were also very impressed by the responsiveness of SRS Labs' sales and product certification departments as we worked together in the development and implementations process of this new LCD and PDP design. As the market demand for an improved audio experience over thin televisions continues to increase, we are pleased that we are ahead of the curve by aligning with SRS and offering the best branded audio enhancement feature to our customers."

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