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Kodak, Lexar join forces in removable digital memory

Posted: 20 May 2004 ?? ?Print Version ?Bookmark and Share

Keywords:eastman kodak? lexar media? digital memory?

Eastman Kodak Co. and Lexar Media Inc. have formed a long-term agreement to gain a larger share of the market for removable digital memory products, driven by surging demand from the mass-market adoption of digital cameras, mobile phone cameras, portable music players and other consumer electronics devices.

As part of the exclusive multi-year agreement, Lexar Media will manufacture and distribute a full range of Kodak branded memory cards and will work with Kodak to provide consumers with a wide variety of reliable, high quality, mass-market memory cards worldwide.

Kodak will contribute to the partnership its brand power and global distribution network, while Lexar Media will contribute removable memory products known for their quality, reliability and speed, and its demonstrated retail category management. Both companies will market the products worldwide.

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