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Philips reference design provides low system BoM

Posted: 05 Jul 2004 ?? ?Print Version ?Bookmark and Share

Keywords:royal philips electronics? nexperia? semiconductor reference design? dvd+rw video recorder? pnx725x?

Royal Philips Electronics announced its new Nexperia semiconductor reference design, offering one of the industry's lowest system BoM for DVD+RW video recorders. According to InStat/MDR, it is estimated that the price range for DVD video recorders will drop below $199 by the end of 2004, making DVD devices more affordable for everyday consumers. Philips' new DVD+RW reference design helps consumer electronics manufacturers produce high-quality, low-cost DVD video recorders that align with the market price point for mainstream adoption.

Ideal for manufacturers, Philips Nexperia DVD+RW reference design is based on the Nexperia PNX725x MPEG-2 codec chipset and includes hardware schematics, BoM, an industry-standard software stack, and a comprehensive Nexperia development kit and documentation.

"Our partnership with Philips has significantly reduced our time-to-market and total BoM costs," said Peter Chen, VP and GM, BG digital media, BenQ Corp. "The comprehensive approach taken by Philips has helped us to remain competitive in the fast-moving DVD recording market and has contributed to our leadership position."

"As consumers move toward the next generation of Connected Consumer products, DVD video recorders will become a standard device in the home," said Kurt Sievers, marketing and strategy manager, connected multimedia solutions, Philips Semiconductors. "With our long-standing experience in DVD technology, we are able to provide high-quality, cost-effective solutions to help drive the mainstream adoption of DVD devices. Manufacturers can rely on Philips to help them stay ahead of the curve."

Philips continues to provide the industry's foremost manufacturers with DVD+RW reference designs and all the technology and software necessary to rapidly introduce DVD recorders to the market. Customers include Argus Electronics Co. Ltd, BenQ Corp., Cason Technology Ltd, Konka Group Co. Ltd, Mico Electric Ltd, Shenzhen Mizuda Electronic Co. Ltd, Shenzhen Xoro Electronics Co. Ltd, Skyworth Multimedia International Ltd, and Quanta Storage Inc. The ongoing support Philips has garnered from customers underscores the company's commitment to serving as a major technology provider for the DVD recording market.

Philips Nexperia DVD+RW low-cost reference design features a customizable remote control and flexible user interface (UI), allowing manufacturers to produce unique DVD video recorders to suit individual consumer needs in a highly competitive market. The two-layer PCB design with flexible UI results in reduced manufacturing costs and easy integration. The design also includes integrated high-quality digital video technology packaged with a single SDRAM unit on a small footprint for easy manufacturing. Additionally, it offers a turnkey solution to help reduce manufacturers' research and development expenses.

The reference design is currently available for sampling. The PNX725x chipset, at the heart of the reference design, is priced below $20.

- Paul O'Shea


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